Sydney’s creative nature and desire to problem solve became a primary pillar early on in her career. She began designing and installing window displays for Anthropologie and Free People after moving from NYC to LA. From there, she continued on to TOMS as employee #49, responsible for growing the brand’s mission and iconic aesthetic. 

As one of the first members of the marketing team at Beyond Yoga, she was brought in to build an infrastructure along with an attainable brand strategy. After 10+ years in the corporate world, she launched her creative studio, SGC. Exhibiting transformation from ideation, Sydney brings an enthusiastic, camp/prep rally vibe to growing your brand whether it's a startup or Fortune 500.

Although she has East Coast roots, Sydney now resides in Los Angeles with her dog named Taxi, two kids, and her husband which (begrudgingly) will (eventually) change her last name to Itzkowitz. She enjoys yoga, the flower market, & Halloween.